Some people are calling it Mobilegeddon, but it is really that big of a deal? That’s what some experts are wondering about the Google algorithm update set to roll out on April 21st. Since being announced in February, Google’s mobile friendly algorithm update has made headlines and caused panic with some web developers.
What is the point of this update?
The update is designed to help mobile searchers, who represent a growing percentage of Google’s traffic. Websites with a mobile friendly version should see a jump in search rankings. Even those websites that do not have a full mobile version, but have some mobile friendly pages should see a positive effect in rankings.
What is a mobile friendly website?
Mobile friendly websites are considered optimized for viewing on smart phones. The only way to be sure that Google has you listed as a mobile friendly site is to make sure the site is tagged properly with them. This can be done through webmaster tools.
How will this update affect me?
One of the points which many people are confused about is how this algorithm will affect search traffic that comes through desktop inquiries, as well as searches performed on other devices like tablets. Any desktop searches, as well as searches from devices like tablets, will not be affected by the update. While mobile searches are certainly on the rise and represent a large portion of traffic, the majority of searches are still done by desktop computers.
What action should you take?
If you have a mobile friendly website in place, there is nothing to worry about. If you do not have a mobile friendly website, you may want to consider getting one in place. Even businesses that do not anticipate getting much walk in traffic from mobile searchers should have a mobile site in place, so that any searchers can get the best possible impression of your business. Viewing a site that is not properly optimized for a small screen on the phone is difficult at best and causes trouble for many visitors. To find out more about how your company can benefit from a mobile web site, contact the professionals at DiscoverTec.