App development involves more than merely creating an application with the right bells and whistles. If you want to create an app that drives user engagement in a fundamental sense, you need to employ a technique called "deep linking." Not only does it simplify onboarding new users, it simplifies tracking and provides insights that can help you tweak your offering into the next must-have app.
Topics: digital marketing, app, development
Before you jump into building an app for your business, take some time to consider whether or not it is the right move for your company. Our latest infographic can help you decide if a mobile app is right for you, or if you are better off sticking with a mobile website.
Topics: app, development, infographic
In many cases, companies are confused about the purpose of a developer, or what application development really is. So they hire a web developer, and then become disappointed when the application itself doesn’t look great, or it’s incompatible with iOS devices or Android devices.
Topics: app, development