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DiscoverTec Blog

Tommy Hobin

Recent Posts

United Way Stuff the Bus

Posted by Tommy Hobin on August 7, 2017 at 4:05 PM

DiscoverTec joined the United Way of Northeast Florida for their annual Stuff the Bus event. The United Way teams up with First Coast News every year and helps deliver school supplies to students in Northeast Florida. DiscoverTec participated in the Corporate School Supply Drive, where companies throughout the area are invited to sign up to collect school supplies at their offices. We helped the local effort by donating 657 items ranging from rulers, to scissors, calculators to boxes of crayons. The whole DT team got involved and we had a blast.

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What Is Mobile App Deep Linking?

Posted by Tommy Hobin on July 31, 2017 at 10:36 AM

App development involves more than merely creating an application with the right bells and whistles. If you want to create an app that drives user engagement in a fundamental sense, you need to employ a technique called "deep linking." Not only does it simplify onboarding new users, it simplifies tracking and provides insights that can help you tweak your offering into the next must-have app.

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Topics: digital marketing, app, development

Digital Marketing Services from DiscoverTec

Posted by Tommy Hobin on July 10, 2017 at 11:56 AM

The DiscoverTec Marketing team offers an extensive breadth of Digital Marketing solutions designed for brand recognition, online visibility, education and most importantly conversions. Watch this quick video and see how we help shape our clients’ online presence.

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Topics: Test Tag Change

Top 5 Infographic Distribution Channels

Posted by Tommy Hobin on May 30, 2017 at 4:01 PM

Infographics as a Marketing Service:

At DiscoverTec, we take our Infographics very seriously – it may sound weird but the process of researching topics, scripting the content for our designers and getting approval from clients is a long process with truly amazing outcomes. Because we see such value in Infographics, we decided to make it part of our content process and have been redefining those steps for years and years. One of those steps that we’ve held onto is where we distribute our Infographics once they are designed and approved.

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Inbound Marketing & Marketing Automation: Is It Right For You?

Posted by Tommy Hobin on May 23, 2017 at 9:54 AM

Changing your entire sales approach can seem intimidating, but inbound marketing is well worth the time and energy it takes to set up.

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Topics: inbound marketing, marketing automation

DiscoverTec - Google Partners Event September 2016

Posted by Tommy Hobin on March 27, 2017 at 2:41 PM

DiscoverTec hosts Google Partners events to help educate organizations and marketers about the latest trends in digital marketing.

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Topics: marketing

AIGA Jacksonville - Let's Get Digital Event at DiscoverTec

Posted by Tommy Hobin on March 27, 2017 at 2:41 PM

DiscoverTec and AIGA teamed up to host the annual Let’s Get Digital conference at the DiscoverTec office in Jacksonville. The conference gathers local AIGA members to brainstorm UX/UI design best practices for website design.

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Topics: web design

Welcome to Suite 400

Posted by Tommy Hobin on March 7, 2017 at 4:46 PM
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How to Make Your Blog Stand Out

Posted by Tommy Hobin on February 15, 2017 at 2:04 PM

In the age when everyone has a blog, it can be hard to make your online musings stand out. Our own Blake Clerke Smith recently found out that with the right angle and content, a blog can open up a whole new set of possibilities.

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Topics: web design

The Importance of the RSS Feed

Posted by Tommy Hobin on February 15, 2017 at 12:14 PM

You've likely seen the orange and white icon near the top of any web page with content on it. It looks similar to the Wi-Fi connectivity icon on a computer dock, but it serves a much different purpose. Yes, that orange and white icon is what's called the "RSS Feed" and, simply put, it's an easy way for customers to subscribe to content so that it's delivered straight to them.

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Topics: marketing