DiscoverTec Blog

DiscoverTec hosts Google Partners events to help educate organizations and marketers about the latest trends in digital marketing.

Each year, Google makes changes to perfect their search algorithm and return more accurate results. This means that within a few years, the best practices endorsed by the best marketers in the business are outdated and stale. Keyword stuffing, the practice of working a search term into content an excessive amount of times in order to rank in search results, was once a popular technique. Now, the rules surrounding keyword usage and frequency have completely changed. Here’s a guide to how keywords can impact modern SEO and how to use them to your advantage.

For many people, a headline is a secondary concern. The body of an article or blog post takes up most of the writing time and effort, and a headline is simply slapped on the top of the page at the last minute because it is necessary. But failing to put the right amount of effort and time into the headline is a mistake because headlines have become so incredibly important. Some eighty percent of people will read a headline, but less than half of them will take the time to read the full article.

You've likely seen the orange and white icon near the top of any web page with content on it. It looks similar to the Wi-Fi connectivity icon on a computer dock, but it serves a much different purpose. Yes, that orange and white icon is what's called the "RSS Feed" and, simply put, it's an easy way for customers to subscribe to content so that it's delivered straight to them.

Some people are calling it Mobilegeddon, but it is really that big of a deal? That’s what some experts are wondering about the Google algorithm update set to roll out on April 21^st. Since being announced in February, Google’s mobile friendly algorithm update has made headlines and caused panic with some web developers.

Why Have Your Website Crawled by Google?

Having your website re-indexed by Google might seem like a basic step, but it can help your site to gain more traffic. While Google’s spiders do the best they can to crawl the web often, there is a lot of information to cover spread all across the internet. A request for indexing is an easy way to ensure your pages are indexed before the content becomes old.

One of the most important filters you can place within your Google Analytics view is the IP address filter. Something that many people forget to block is traffic from their own computer, be it their work computer or the one they use at home. Having personal traffic data mixed with actual customer data can create misinformation about user behavior and skew your data.

One of the first steps to starting any marketing campaign or optimizing a website is to do keyword research. But which keywords should you target? There are a few easy sources you can immediately draw from to get an idea of what your content should contain.

In the previous sections, identifying referral spam traffic and eliminating referral spam traffic were covered. So what else is there? While it may seem easy to monitor for new, spam sources, some months might see a heavier flow of junk referral traffic than others. It wouldn’t be uncommon to only have 2 new junk sources to filter one month, then the next month have 7. Therefore, it would be prudent to add a filter to reduce the amount of potential new spam sources; helping managing them on a month to month basis.

Part one covered how to identify spam referral sources within Google Analytics. This part will focus on how to filter them out from appearing in future data. Even with a filter in place, historical data cannot be change, so it’s important to know that a filter will only work for data that is collected after a filter has been put into place. But that doesn’t mean it’s impossible to get clean data from a spam-ridden referral section.