DiscoverTec Blog

Each year, Google makes changes to perfect their search algorithm and return more accurate results. This means that within a few years, the best practices endorsed by the best marketers in the business are outdated and stale. Keyword stuffing, the practice of working a search term into content an excessive amount of times in order to rank in search results, was once a popular technique. Now, the rules surrounding keyword usage and frequency have completely changed. Here’s a guide to how keywords can impact modern SEO and how to use them to your advantage.

For many people, a headline is a secondary concern. The body of an article or blog post takes up most of the writing time and effort, and a headline is simply slapped on the top of the page at the last minute because it is necessary. But failing to put the right amount of effort and time into the headline is a mistake because headlines have become so incredibly important. Some eighty percent of people will read a headline, but less than half of them will take the time to read the full article.

You likely have a profile up on LinkedIn. Chances are, your business also has a company page on LinkedIn. While there are millions of people on this professional social networking platform, many fail to use it to its full potential. For marketers, LinkedIn has immense value that can help you get ahead regardless of where you are in your career.

Effective email campaigns are one of the most difficult marketing strategies to master.

Writers of email marketing campaigns take their fingers to the keyboard in an effort to create a compelling piece of content that will reach the eyes of their target market and persuade them to take a particular action. This is not a simple task.

In many cases, companies are confused about the purpose of a developer, or what application development really is. So they hire a web developer, and then become disappointed when the application itself doesn’t look great, or it’s incompatible with iOS devices or Android devices.

Data centers offer a variety of services, and you need to find the one that fits the best with your particular needs. Some businesses only need to protect a few records here or there, while others have mail servers, customer data, and market research to protect. When choosing a hosting service, it is incredibly important to have a data center that is well-equip for disaster recovery.

The Art of Tracking the Click

To be clear, the domain transfer process isn’t inherently difficult, though many people believe that it’s too much of a headache to deal with. The problem is that many people stay with an expensive and/or crumby registrar because the process intimidates them. Let’s take a closer look at five things you must have in place before transferring your domain.

Pinners have become obsessed with finding new ideas, projects, quotes, images and more through this new and innovative platform. With the increased consumption of visual content, rather than simply text-based articles and blog posts, the Internet has once again opened new ways for marketers to reach their niche.

SEO and Analytics

Having a website that is listed in the first few pages of search results when your customers search for the product or service you offer is crucial to your success. After all, studies show that 93% of Internet experiences start with a search.