Using Color to Connect with New Clients

A lot of people will tell you that your website design is extremely important. It is true that a website might be the only connection that a company has with a potential client, and they need to use their website in order to strengthen that connection. There are billions of websites on the internet, some of them are extremely complex while others are as simple as it gets.

The thing is that a lot of companies lose business because of their website and it often does not have to do anything with the complexity of the site, but more with the actual color and layout.

Color is a huge factor in drawing in business to your company. The colors that you put out there will most likely help set the mood for a customer. It is not often that you see a horror movie start and the credits are in bright pink bubble letters, or see a children’s movie start and the title pops up with dripping red font. The color is extremely important to the company and needs to portray the type of emotion that an individual needs in order to help draw them in as a client.

#1 Rule of Thumb

Red is great, in moderation. Red is a very strong color, and it can pull forward a lot of strong emotions. These emotions can be both positive and negative depending on how the red is used. Red should be used as an accent color. Unless you are selling Valentine’s decorations year round, or you are interested in completely dominating or stressing out your potential clients you should remember a little bit of red goes a long way.

Orange is the New Red

Red has always been a default color because of the power behind it. Now you can have that strength without having a lot of the stressful connotations that are associated with Red. Orange is a lively bright color that reminds individuals of a fresh brightness associated with ripe fruit, or a hot summer’s day.

Bright Yellow Good, Dark Yellow Bad

Bright yellow is very similar to orange in the fact that most people associate it with a bright fresh appearance. It is often associated with the sun and happy types of thoughts. Unfortunately, not all yellows are treated the same. Certain darker yellows are looked at like they are more of a cautionary color than a bright sunshine.

Blue is Loyal and True

Blue is considered to be a highly trustworthy color, and for this reason it is the #1 selected color for companies when they are choosing their logo. People associate blue with loyalty or trueness. It is extremely popular in the medical field.

Purple is Royal and Rich

Purple is known as the color of royalty. It is often used on the family crests of the kings and queens, and many royal robes represented the purple color. Many companies use this color in their branding because they would like for their clients to think of them as a high-end or top of the line type of company.

Green is Great

Green is a natural rich color. It is the color of money, and is the color of the logo used for most natural or organic products. People tend to associate green with a respectable air and an untouched richness.

People do not tend to know why they feel a certain way about a company, logo, or website, but it is often based on their first initial response. This response is often based off of the logos that are used throughout the website. It is an important thing to keep in mind when you are considering your company branding.