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DiscoverTec Blog

How to identify and filter spam referral traffic (Part 1 of 3)

Posted by Ryan Brooks on December 14, 2015 at 2:16 PM

Spam traffic appearing in the referral section of Google Analytics has been a thorn in the side of many marketers for a while now. No matter what efforts are taken, it always seems like more junk referral sources keep appearing and throwing off website, traffic numbers. While there isn’t a bulletproof solution to completely stop these spam sources from making reporting harder, there are some preventative measures that can be put in place to help minify the issue. This three-part blog post will cover how to first identify these spam referrals sources, and then how to manage them in an efficient way.

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Topics: marketing

Digging Deeper Into LinkedIn

Posted by Ally Driscoll on September 4, 2015 at 3:00 PM

You likely have a profile up on LinkedIn. Chances are, your business also has a company page on LinkedIn. While there are millions of people on this professional social networking platform, many fail to use it to its full potential. For marketers, LinkedIn has immense value that can help you get ahead regardless of where you are in your career.

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Topics: social media, digital marketing, marketing, LinkedIn

Top 5 Steps of Email Marketing Success

Posted by Ally Driscoll on September 2, 2015 at 1:30 PM
Effective email campaigns are one of the most difficult marketing strategies to master.

Writers of email marketing campaigns take their fingers to the keyboard in an effort to create a compelling piece of content that will reach the eyes of their target market and persuade them to take a particular action. This is not a simple task.

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Topics: digital marketing, email, marketing

What to Look for in an App Developer

Posted by Ally Driscoll on August 31, 2015 at 4:30 PM

In many cases, companies are confused about the purpose of a developer, or what application development really is. So they hire a web developer, and then become disappointed when the application itself doesn’t look great, or it’s incompatible with iOS devices or Android devices.

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Topics: app, development

How to Choose a Data Center

Posted by Ally Driscoll on August 28, 2015 at 3:00 PM

Data centers offer a variety of services, and you need to find the one that fits the best with your particular needs. Some businesses only need to protect a few records here or there, while others have mail servers, customer data, and market research to protect. When choosing a hosting service, it is incredibly important to have a data center that is well-equip for disaster recovery.

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Topics: hosting, IT, data

Conversion Optimization

Posted by Ally Driscoll on August 26, 2015 at 12:00 PM

The Art of Tracking the Click

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Topics: digital marketing, marketing, leads

Top 5 Domain Transfer Musts

Posted by Ally Driscoll on August 24, 2015 at 3:30 PM

To be clear, the domain transfer process isn’t inherently difficult, though many people believe that it’s too much of a headache to deal with. The problem is that many people stay with an expensive and/or crumby registrar because the process intimidates them. Let’s take a closer look at five things you must have in place before transferring your domain.

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Topics: hosting, domains, IT, websites

5 Reasons Marketers are Flocking to Pinterest

Posted by Ally Driscoll on August 21, 2015 at 2:00 PM

Pinners have become obsessed with finding new ideas, projects, quotes, images and more through this new and innovative platform. With the increased consumption of visual content, rather than simply text-based articles and blog posts, the Internet has once again opened new ways for marketers to reach their niche.

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Topics: social media, pinterest, digital marketing, marketing

Does Your SEO Company Offer Analytics?

Posted by Ally Driscoll on August 19, 2015 at 11:30 AM

SEO and Analytics

Having a website that is listed in the first few pages of search results when your customers search for the product or service you offer is crucial to your success. After all, studies show that 93% of Internet experiences start with a search.

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Topics: marketing, web design

Color Theory in Marketing

Posted by Ally Driscoll on August 17, 2015 at 3:30 PM

Using Color to Connect with New Clients

A lot of people will tell you that your website design is extremely important. It is true that a website might be the only connection that a company has with a potential client, and they need to use their website in order to strengthen that connection. There are billions of websites on the internet, some of them are extremely complex while others are as simple as it gets.

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Topics: marketing, web design